January 2012
7 posts
December 2011
22 posts
November 2011
24 posts
Getting closer to publishing my first ebook →
My latest on my main blog.
RNKD Matches Brands With Their Best Customers →
RNKD lets customers upload pictures of what’s already in their closets and tag those photos by brand. — My latest on The CMO Site
Where to find me at LosCon →
My latest on my main blog.
The New Basics of Corporate Communications →
Simple techniques that seem to be over the heads of many corporate communicators. — My latest on The CMO Site
Facebook Figuring Out Keys to Unlocking... →
Facebook is trying to sell marketers on a new kind of Internet advertising. But first, Facebook needs to figure it out for itself. — My latest on The CMO Site
Google+ Either Sets Traffic Record Traffic or Is... →
Traffic hit a peak, says one company watching Google+. But the LA Times says it’s declining most weeks. — My latest on The CMO Site
Caesars Builds Its Business on Scientific... →
Three ways to get fired at Caesars: theft, sexual harassment, and running an experiment without a control group.
— My latest on The CMO Site
Think Marketing Is Getting Harder? This Survey... →
Consumers say they’re smarter than they were a year ago, more efficient about getting into and out of stores, and more jaded about discounts. — My latest on The CMO Site
Moving the Brand From 'Want' to 'Need' →
Get recession protection by changing your brand from nice-to-have to gotta-have-it. — My latest on The CMO Site
JCPenney Looks to QR Codes, Google+ for Holiday... →
The retailer has a clever and multifaceted social media marketing campaign, which will hopefully help it reverse financial troubles. — My latest on The CMO Site
“Boardwalk Empire:” Thanksgiving at the Darmody... →
My latest on my main blog.
Retailers Face Thanksgiving Backlash →
Some consumers think stores opening Thanksgiving Day are going too far. — My latest on The CMO Site
Trying out The Hit List as a possible OmniFocus... →
My latest on my main blog.
African-Americans Left Cold by Cross-Cultural... →
African-Americans are looking for themselves in marketing messages and not finding them, according to a study. — My latest on The CMO Site
Re-Reading Isaac Asimov’s “Foundation Trilogy” →
My latest on my main blog.
Walmart Launches New Mobile Apps in Time for the... →
The new iPad and iPhone apps are designed to help Walmart stay on top of shifting consumer behavior enabled by smartphones and mobile. — My latest on The CMO Site
Why Consumers Follow Brands on Social Media →
Customers who follow brands on Twitter are more likely to buy and to recommend the brand to others. — My latest on The CMO Site
Black Friday to Start at 'Black Midnight' →
Skeptics say that brick-and-mortar retailers are fighting a losing battle against daily deals, flash sales, and online retail. — My latest on The CMO Site
Facebook Struggles to Get Big Brands to Open Their... →
Ford and other brands are happy to use Facebook for marketing; they just don’t want to spend much money doing it. Facebook’s going to need to look at that. — My latest on The CMO Site
Creative writing: What I’m working on →
My latest on my main blog.
IBM Study: Holiday Shopping Looking Up →
Mobile and social commerce are becoming increasingly influential. — My latest on The CMO Site